91springboard has long been a leader in the coworking space, providing flexible work environments for entrepreneurs, freelancers, and small businesses. However, as the demand for managed office spaces grows, the core co-working segment is facing challenges in attracting and retaining paying members. To address this, we are developing a digital service ecosystem that streamlines workspace discovery, enhances user experience, and improves operational efficiency.

This project takes a systemic approach, considering multiple stakeholder relationships—including members, enterprises, sales & marketing teams, and workspace operators—to create a holistic, scalable, and data-driven co-working solution. By leveraging technology, personalisation, and automation, we aim to increase engagement, retention, and overall occupancy rates for 91springboard’s co-working spaces.

Project deliverable: A digital co-working app, backed by a systemic strategy, including real-time booking, predictive analytics, seamless check-ins, AI-powered support, and frictionless onboarding, along with user research insights, a go-to-market strategy, and stakeholder value analysis to drive adoption and retention.